Deanna Kovar
President, Worldwide Agriculture & Turf Division, Production & Precision Ag, Deere & Company
“Farmers continue to contend with elevated production costs, particularly fertilizer expenses, as well as a higher interest rate environment that has weighed on equipment affordability and purchasing activity.”
“Even though the crop care programs are still open, the collective orders for planters and sprayers are already higher than last year. At this time, results are up mid-single digits compared to the completion of last year's program. ... Overall, we view the early order program results as an encouraging signal that reinforces our view that 2026 represents the bottom of the agricultural equipment cycle.”
“Customers are using See & Spray on significantly more acres year over year while achieving more than 50% herbicide savings. At the same time, current EOP trends suggest factory adoption of See & Spray will nearly double, with the technology included on about one-third of North American sprayers on order.”
Deanna Kovar
One-line summary: Deere P&PA president; Q3 FY2026 first-party: 2026 is the bottom of the ag equipment cycle; SA fertilizer/rates still squeeze equipment affordability.
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Speaker-attributed claims extracted from diarized sources. Each bullet mirrors one entry in quotes: frontmatter — keep them in sync.
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On (no topic linked):
"Farmers continue to contend with elevated production costs, particularly fertilizer expenses, as well as a higher interest rate environment that has weighed on equipment affordability and purchasing activity." — 2026-08-20-earnings-de-q3-fy2026 (2026-08-20)
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On (no topic linked):
"Even though the crop care programs are still open, the collective orders for planters and sprayers are already higher than last year. At this time, results are up mid-single digits compared to the completion of last year's program. ... Overall, we view the early order program results as an encouraging signal that reinforces our view that 2026 represents the bottom of the agricultural equipment cycle." — 2026-08-20-earnings-de-q3-fy2026 (2026-08-20)
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On (no topic linked):
"Customers are using See & Spray on significantly more acres year over year while achieving more than 50% herbicide savings. At the same time, current EOP trends suggest factory adoption of See & Spray will nearly double, with the technology included on about one-third of North American sprayers on order." — 2026-08-20-earnings-de-q3-fy2026 (2026-08-20)
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